Primm, a once-thriving gambling destination at the California-Nevada border, is facing a potential revival led by LV Petroleum, a Las Vegas-based truck-stop company. CEO Kris Roach expressed ambitions to restore the town's former vibrancy by managing hotels, casinos, and retail outlets. However, negotiations with the Primm family, the landowners, are proving challenging. Cory Clemetson, president of Primm and grandson of its founder, emphasized that reports of imminent agreements are exaggerated. Meanwhile, Affinity Gaming plans to close several properties, including Whiskey Pete’s and Buffalo Bill’s, by July 4, 2024, leading to the loss of 344 jobs. Primm's tourism has declined significantly due to the COVID-19 pandemic and increased competition from tribal casinos in California. The Primm family is exploring opportunities with established operators for the future of the town, aiming to find solutions for the affected employees and their families.