McDonald's Unveils Spooky Stranger Things Happy Meal Launching Globally
McDonald’s Happy Meal gets spooky makeover with Netflix’s Stranger Things campaign launching in May; here’s everything inside the box
The Economic Times
Image: The Economic Times
McDonald's is launching a special Stranger Things: Tales From ’85 Happy Meal on May 5 in the US, featuring collectible toys and a digital game. The campaign, inspired by the Netflix series, aims to engage fans with a nostalgic adventure set in Hawkins, Indiana, and will roll out globally starting April 28.
- 01The Stranger Things-themed Happy Meal features collectible toys and a digital game.
- 02The campaign begins in the US on May 5, 2023, after a global rollout starting April 28.
- 03Fans can join an interactive game linked to their Happy Meal purchase.
- 04The promotion aims to evoke nostalgia and friendship, key themes of the show.
- 05The Happy Meal includes a custom box, toys, an activity book, and a QR code for the game.
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McDonald's is set to launch a special edition Happy Meal in collaboration with Netflix's Stranger Things: Tales From ’85 on May 5, 2023. This limited-time promotion will feature a collectible toy, themed packaging, and a digital monster-hunting game that immerses fans in a new adventure in Hawkins, Indiana. The campaign aims to attract both children and long-time fans of the series by offering a nostalgic experience that aligns with the show's themes of friendship and adventure. The Happy Meal will include a custom-designed box, one of 12 collectible toys, a themed activity book, and a QR code that unlocks the interactive game. The global rollout begins on April 28, with various countries receiving the Happy Meal on different dates, including Canada, Brazil, and several European nations. This unique collaboration highlights McDonald's role in childhood nostalgia, making it a fitting partner for the Stranger Things franchise.
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This promotion could enhance customer engagement and drive sales for McDonald's while introducing new audiences to the Stranger Things franchise.
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