Morton Salt's Controversial 'Saltgate' Event Sparks Buzz Ahead of Amphitheater Opening
Saltgate: Iconic Morton Salt Girl had rocky start in KC before amphitheater debut
Image: Kansas City Star
Kansas City influencers dubbed a Morton Salt promotional event 'Saltgate' after a disappointing flash mob presentation featuring women dressed as the iconic Morton Salt Girl. Despite initial backlash, the event generated significant attention for the new Morton Amphitheater, which opens with a concert by Kesha.
- 01The Morton Salt promotional event featured about 20 women dressed as the iconic Morton Salt Girl, marching in a brief presentation at Union Station.
- 02Kansas City influencers expressed disappointment with the event, which they felt wasted their time and was poorly executed.
- 03The event went viral on social media, leading to the nickname 'Saltgate' as influencers shared their reactions.
- 04Despite the negative feedback, some influencers acknowledged that the publicity generated for Morton Salt and the new amphitheater was ultimately beneficial.
- 05The Morton Amphitheater is set to officially open with a concert headlined by singer Kesha.
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The recent promotional event for Morton Salt in Kansas City, dubbed 'Saltgate' by local influencers, featured around 20 women dressed as the iconic Morton Salt Girl. This event took place at Union Station and involved a brief, underwhelming presentation that left many attendees feeling confused and disappointed. Influencers, who had anticipated a more engaging experience, took to social media to express their frustrations, leading to the event's viral status. Despite the backlash, some noted that the publicity surrounding 'Saltgate' might have been a strategic move by Morton Salt to draw attention to their new amphitheater, which is set to open with a concert by Kesha. The event has sparked discussions about marketing strategies and the effectiveness of unconventional promotional tactics, with some influencers suggesting that any publicity, even negative, can be beneficial.
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The event has sparked discussions among Kansas City influencers and the public, potentially increasing awareness and interest in the Morton Amphitheater.
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