Kmart Australia Launches 'K Home' Store to Compete with IKEA
Sneak peek inside Kmart Australia's new 'K home' store that's set to rival IKEA
Image: Mail Online
Kmart Australia is opening its first 'K home' store in Box Hill South, Victoria, on June 18, featuring a new format focused on homewares, furniture, and decor. The store aims to provide an immersive shopping experience similar to IKEA, with a vibrant orange branding and curated displays designed to inspire customers amidst rising living costs.
- 01The 'K home' store will span 3,100sqm and is set to open on June 18.
- 02The store's branding features a vibrant orange color scheme, replacing Kmart's traditional red and blue logo.
- 03K home will showcase Kmart's 'online exclusives' in-store for the first time, allowing customers to see products before purchasing.
- 04The concept is designed to help Australian families create affordable home makeovers amid rising cost-of-living pressures.
- 05Kmart aims to gather customer feedback on this new store format to enhance its home range offerings.
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Kmart Australia is launching its first 'K home' store in Box Hill South, Victoria, on June 18, aiming to create a dedicated homewares destination that rivals IKEA. The new store format will cover 3,100sqm and features a vibrant orange branding, moving away from the traditional Kmart colors. This concept store offers an immersive shopping experience with room-set displays that showcase furniture, storage solutions, and home decor in a curated environment. For the first time, Kmart will display its 'online exclusives' in-store, allowing customers to see products before making a purchase. Kmart Group's chief commercial officer, Callum Smith, emphasized that the store is designed to help families create a home they love without overspending, especially in light of rising living costs. The Box Hill South location will serve as a testing ground for customer feedback, helping Kmart refine its home range and shopping experience.
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The K home store is designed to provide affordable home styling options to local families, addressing the need for budget-friendly solutions amid economic pressures.
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