Artificial intelligence (AI) is significantly altering the landscape of online shopping by shifting the focus from the checkout process to the product discovery phase. According to Somdutta Singh, Serial Entrepreneur and CEO of Assiduus Global, the influence in e-commerce is moving away from the final purchase stage towards how consumers discover products. AI tools are now allowing consumers to refine their preferences, compare features, and shortlist products before even visiting a retailer's website, thus changing traditional browsing behavior. This transformation compresses the consumer decision journey, allowing users to narrow down choices through conversational prompts rather than navigating multiple tabs and platforms. As a result, consumers arriving through AI recommendations are often closer to making a purchase, having already filtered products based on various criteria. Furthermore, the rise of AI-led commerce necessitates that brands present their products in a way that is easily interpretable by AI systems, emphasizing the importance of structured product descriptions and clear categorization. Despite the growing reliance on AI, consumer trust remains rooted in human validation, such as reviews and testimonials. India is emerging as a significant market for AI-assisted shopping, with consumers increasingly utilizing AI tools for product comparisons. The next phase of AI commerce will likely depend on the infrastructure supporting transactions and accountability mechanisms.