Anushka Singh, a 22-year-old employee at Topmate, a startup focused on creators, made waves on social media by publicly asking Vijay Mallya for access to the Kingfisher Villa for a product launch event on May 21st. Her tweet, which expressed a willingness to pay any amount for the venue, aimed to create a gathering for creators from various platforms, including Twitter and Instagram. The request quickly gained traction, prompting discussions about the innovative marketing tactics employed by Gen Z and the evolving culture within startups. Dinesh Singh, the founder of Topmate and an IIT Bombay alumnus, supported his employee's bold approach, stating he was unaware of the tweet until it went viral. He even challenged his followers to share his post, promising to arrange the villa or an equally grand venue if it received over 1,000 shares, alongside an all-expenses-paid trip for the growth team if it crossed 5,000 shares. While many applauded the initiative, some criticized the request, noting that the Kingfisher Villa is reportedly no longer owned by Mallya due to legal issues. The incident also sparked humorous reactions online, with users commenting on the unconventional nature of the outreach.