Martin Lewis, founder of Money Saving Expert, has expressed strong criticism of Prime Minister Keir Starmer's approach to online fraud, describing it as 'woefully lacking.' In a letter co-authored with Anabel Hoult, head of the consumer group Which?, they highlighted the government's failure to hold Big Tech accountable for online scams that affect millions. They noted that fraud constitutes 45% of all crime in the UK, with a rising trend in scams linked to artificial intelligence. The letter pointed out that 66% of authorized push payment fraud in the first half of 2025 began on major online platforms, which are profiting from these fraudulent activities. Lewis and Hoult urged the government to take decisive action, including instructing the regulator Ofcom to implement its code of practice to combat fraud. They stressed the urgent need for accountability to protect consumers from financial and emotional harm caused by scams, which are becoming increasingly sophisticated through the use of deep fakes and misleading advertisements.