A recent survey indicates a significant shift in the UK's funeral preferences, with 85% of respondents favoring simple, no-fuss send-offs over traditional, costly ceremonies. The study highlights Norwich as the cremation capital, where 52% of locals choose cremation, followed closely by Brighton at 46% and Leeds at 45%. The ongoing cost-of-living crisis is a major driver behind this trend, with 68% of participants expressing a desire to save money or leave more for their loved ones. Additionally, 54% of respondents indicated they do not wish for a religious service, showcasing a decline in faith-based funerals. Zack Sullivan from Simplicity Cremations noted that attitudes toward funerals are evolving, with families increasingly seeking affordable and dignified alternatives. Direct cremation, which allows families to commemorate their loved ones in personalized ways, is becoming a popular choice, reflecting a broader funeral revolution in the UK.