As travel costs rise, British holidaymakers are opting for budget-friendly destinations where a pint of beer costs less than £2.50. Research by Zable highlights Puglia in Italy and Vilamoura in Portugal as the top choices, with pints priced at £1.74. Seville follows at £2.06, while Gran Canaria and other Spanish locations average £2.18. The study analyzed 49 destinations, considering flight and accommodation costs, revealing that Tirana, Albania, is the cheapest overall destination for a five-night stay at £492.31. Puglia's appeal lies in its affordable beer, free attractions, and reasonable lodging, while Vilamoura's higher accommodation costs reflect its popularity. The report also points to Kotor in Montenegro as a hidden gem, offering low prices and numerous attractions. Travellers can further reduce expenses by choosing self-catering options in places like Sopot, Poland, where grocery costs are low.