Drag Queen Pattie Gonia Challenges Patagonia's Trademark Lawsuit
Drag queen Pattie Gonia fights trademark lawsuit by Patagonia

Image: The Bbc
Drag queen Pattie Gonia, performed by Wyn Wiley, is contesting a trademark lawsuit filed by outdoor apparel company Patagonia. The lawsuit claims Gonia's brand could harm Patagonia's reputation, while Wiley argues it threatens their advocacy and community efforts.
- 01Patagonia alleges that Pattie Gonia competes directly with its brand and advocacy efforts.
- 02Wyn Wiley claims the lawsuit threatens their identity and the livelihoods of those involved in their advocacy.
- 03Pattie Gonia has raised approximately $3.7 million for environmental causes through various initiatives.
- 04The lawsuit was filed in January 2023 in Los Angeles, California, and seeks to prevent the registration of Pattie Gonia as a trademark.
- 05Patagonia's legal action includes a request for a nominal $1 plus legal fees.
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Wyn Wiley, known as drag queen Pattie Gonia, is fighting a trademark lawsuit filed by outdoor apparel company Patagonia, which claims that Gonia's brand could cause 'irreparable' harm to its reputation. Wiley asserts that the lawsuit threatens not only their identity but also the livelihoods of those involved in their advocacy work. In an open letter to Patagonia's leadership, Wiley highlighted that Pattie Gonia has raised approximately $3.7 million for environmental causes, including charity events like a 100-mile hike in drag. Patagonia, while stating that it shares values with Gonia, argues that it is protecting its business interests as Gonia's brand could compete directly with its products and advocacy. The company filed the lawsuit in January 2023 in Los Angeles, seeking to prevent the registration of Pattie Gonia as a trademark and requesting a nominal $1 plus legal fees. Patagonia's actions have sparked a dialogue about the intersection of corporate interests and advocacy within the LGBTQ+ community.
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The lawsuit could affect the visibility and advocacy efforts of LGBTQ+ activists and climate advocates.
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