Kansas City, Missouri, is preparing for the arrival of the World Cup by revitalizing its downtown and nearby districts with 19 new storefronts. This initiative, known as 'Open Doors!', was launched in June 2025 and is backed by $1.4 million from the city council to support small businesses and artists. The new businesses, set to open starting June 1, include diverse offerings such as a live jazz venue, a swimwear brand, a Cuban café, and a bakery. The city aims to transform empty storefronts into vibrant spaces that attract visitors and enhance the local economy. Councilman Wes Rogers emphasized the importance of creating a lively city atmosphere, stating that the initiative will help prevent the presence of vacant storefronts as the World Cup approaches. Kansas City Mayor Quinton Lucas highlighted the program's role in fostering entrepreneurship and community engagement, ensuring that local businesses can thrive in the spotlight of the upcoming international event.