Waitrose, a prominent supermarket chain in the UK, is set to stop selling all mackerel products, including fresh, chilled, frozen, and tinned varieties, by April 29. This decision is prompted by increasing concerns regarding overfishing, highlighted by the International Council for the Exploration of the Sea (ICES), which noted a lack of international quota agreements leading to the depletion of mackerel stocks. Jake Pickering, head of agriculture, aquaculture, and fisheries at Waitrose, emphasized that this move aligns with the company's commitment to ethical sourcing and sustainability. In response, Waitrose plans to introduce responsibly sourced alternatives to mackerel. The Marine Conservation Society commended the supermarket's decision as a significant step towards sustainable fishing practices. Conservationists have called for greater attention to the overfishing crisis, hoping that Waitrose's action will elevate the issue on the political agenda. Meanwhile, the Scottish Pelagic Fishermen's Association indicated that progress is being made in international negotiations regarding fishing quotas.