In 2024, Alia Bhatt starred in the action-thriller Jigra, which, despite her strong performance, did not succeed at the box office. Karan Johar, associated with the film, expressed disappointment but pride in the project. Looking ahead, Alia is enthusiastic about her upcoming film Alpha, the first female-led entry in the Yash Raj Films (YRF) spy universe. In a recent interview, she discussed her decision to take on the role, highlighting her belief in the action genre, which has struggled for acceptance in India. Alia pointed out that while female-led films have found success, the action genre has not consistently resonated with audiences. She expressed her conviction that a compelling story transcends the gender of the lead character. Additionally, Alpha features actress Sharvari in a significant role, creating a two-women-led narrative that Alia finds exciting. Directed by Shiv Rawail, the film also stars Anil Kapoor and Bobby Deol, and Alia describes it as a fun, popcorn entertainment experience.