Imi: The Singaporean Brand Revolutionizing Heat Styling for Healthier Hair
Singaporean brand Imi wants to change the way we think about heat styling our hair
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Imi, a new hairstyling brand from Singapore founded by Sharryl Ng, aims to transform heat styling by prioritizing hair health. Their innovative products, like the Air Smart Intellisense hair dryer, use controlled heat to minimize damage while delivering excellent styling results. Imi's tools are designed to be accessible yet high-performing, bridging the gap between premium and mass-market options.
- 01Imi's founder, Sharryl Ng, created the brand to address the damaging effects of heat styling on hair.
- 02The Air Smart Intellisense hair dryer features a smart system that adjusts heat and airflow based on proximity to hair.
- 03Imi's products are priced between S$200 and S$300, making them more accessible than luxury brands.
- 04The brand focuses on long-term hair health, with technology designed to minimize damage during styling.
- 05Professional hairstylists have endorsed Imi's products, with some replacing their existing tools with Imi's offerings.
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Imi, a Singaporean hairstyling brand founded by Sharryl Ng, is set to change perceptions about heat styling by emphasizing hair health. Ng, inspired by her own struggles with damaged hair, developed the Air Smart Intellisense hair dryer, which utilizes controlled heat to protect hair while ensuring effective styling. This innovative device automatically adjusts heat and airflow based on its distance from the hair, reducing the risk of damage. Imi's product line, which also includes an Air Styler and Air Straightener, is designed to balance performance and accessibility, priced between S$200 and S$300. Ng highlights the importance of addressing common concerns among women, such as frizz control and the need for tools that do not harm color-treated hair. Professional hairstylists have validated Imi's products, marking a significant milestone for the brand. Moving forward, Imi is committed to launching products that prioritize hair health, ensuring that any new tool meets their stringent criteria for safety and effectiveness.
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Imi's innovative hairstyling tools aim to improve hair health for consumers in Singapore and beyond.
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