Adin Ross Invests $1.5 Million in MMA Event at UFC Apex
Adin Ross spent $1.5 million on bringing Brand Risk Promotions to Dana White’s Meta Apex

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Adin Ross invested $1.5 million to host his fight promotion, Brand Risk Promotions, at the UFC Apex in Las Vegas. The event featured a quick amateur bout between Johnny Manziel and Bob Menery, with Dana White and Hunter Campbell providing commentary. Ross aims to blend professional prospects with entertaining celebrity fights.
- 01Adin Ross spent $1.5 million to host Brand Risk Promotions at UFC Apex in Las Vegas.
- 02The main event featured Johnny Manziel defeating Bob Menery in a one-round amateur MMA fight.
- 03Dana White and Hunter Campbell provided commentary for the event, showcasing their support for Ross.
- 04Ross aims to combine legitimate fighters with entertaining celebrity bouts in his promotions.
- 05Brand Risk 14 was noted as Ross's most expensive event, reflecting significant investment in production quality.
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Adin Ross has revealed a substantial investment of $1.5 million to bring his fight promotion, Brand Risk Promotions, from Miami to Las Vegas for an event held at the UFC Apex. This event featured a main bout between former NFL quarterback Johnny Manziel and social media personality Bob Menery, which ended quickly in favor of Manziel. Notably, UFC President Dana White and Vice President Hunter Campbell not only supported the event by renting the venue but also provided commentary during the fight. Ross expressed his desire to create a blend of professional MMA fights and entertaining celebrity matchups, although he acknowledged the challenges of making amateur fights appealing to fans. He emphasized that the event was a significant improvement over previous shows, with high-quality commentary and a well-chosen venue, marking it as his most expensive card to date. Despite the high costs, Ross remains committed to delivering entertaining and fun fights for his audience.
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The investment in the event highlights the growing interest and financial commitment in the MMA entertainment sector.
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