Adin Ross has revealed a substantial investment of $1.5 million to bring his fight promotion, Brand Risk Promotions, from Miami to Las Vegas for an event held at the UFC Apex. This event featured a main bout between former NFL quarterback Johnny Manziel and social media personality Bob Menery, which ended quickly in favor of Manziel. Notably, UFC President Dana White and Vice President Hunter Campbell not only supported the event by renting the venue but also provided commentary during the fight. Ross expressed his desire to create a blend of professional MMA fights and entertaining celebrity matchups, although he acknowledged the challenges of making amateur fights appealing to fans. He emphasized that the event was a significant improvement over previous shows, with high-quality commentary and a well-chosen venue, marking it as his most expensive card to date. Despite the high costs, Ross remains committed to delivering entertaining and fun fights for his audience.