Howdy Streaming Service Surpasses 1 Million Subscribers in Six Months
Howdy's dated $3/month ad-free streaming service said to have 1M subscribers
Ars Technica
Image: Ars Technica
Howdy, a $3/month ad-free streaming service launched by Roku in August, has reportedly gained over 1 million subscribers within six months. Despite its dated content, the service has captured 23% of all subscription video-on-demand sign-ups through The Roku Channel.
- 01Howdy has surpassed 1 million subscribers since its launch.
- 02The service costs $3 per month and is ad-free.
- 03It gained approximately 300,000 subscribers in its launch month, followed by 100,000 each month thereafter.
- 04Howdy represents 23% of all SVOD subscriptions through The Roku Channel.
- 05The content library features older titles rather than new releases.
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Launched in August, Howdy, a streaming service by Roku, has quickly amassed over 1 million subscribers within just six months, according to research firm Antenna. The service, priced at $3 per month, offers an ad-free experience, appealing to viewers looking for budget-friendly options. In its first month, Howdy attracted nearly 300,000 subscribers, maintaining a steady growth of 100,000 new subscribers each month thereafter. Notably, Howdy accounts for 23% of all subscription video-on-demand (SVOD) sign-ups through The Roku Channel, which initially offered the service. In March, Roku expanded Howdy's availability to include Amazon Prime Video and standalone apps for iOS and Android. However, the content available on Howdy is primarily older titles, with notable films like *Brooklyn’s Finest* (2009) and *Edge of Tomorrow* (2014), and TV shows such as *Mad TV* (1995–2009) and *Nip/Tuck* (2003–2010), which may not appeal to viewers seeking the latest releases.
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