Launched in August, Howdy, a streaming service by Roku, has quickly amassed over 1 million subscribers within just six months, according to research firm Antenna. The service, priced at $3 per month, offers an ad-free experience, appealing to viewers looking for budget-friendly options. In its first month, Howdy attracted nearly 300,000 subscribers, maintaining a steady growth of 100,000 new subscribers each month thereafter. Notably, Howdy accounts for 23% of all subscription video-on-demand (SVOD) sign-ups through The Roku Channel, which initially offered the service. In March, Roku expanded Howdy's availability to include Amazon Prime Video and standalone apps for iOS and Android. However, the content available on Howdy is primarily older titles, with notable films like *Brooklyn’s Finest* (2009) and *Edge of Tomorrow* (2014), and TV shows such as *Mad TV* (1995–2009) and *Nip/Tuck* (2003–2010), which may not appeal to viewers seeking the latest releases.