On May 21, the film industry pays tribute to BA Raju, a revered Public Relations Officer and film journalist, on the fifth anniversary of his death. His remarkable career spanned over forty years, during which he made significant contributions to the Telugu film industry. BA Raju began his journey as a PRO, managing publicity for the legendary Superstar Krishna, and later transitioned into journalism, leading popular publications like Super Hit Weekly and Crazy World. He also ventured into film production, delivering memorable films such as 'Premalo Pavani Kalyan', 'Chantigadu', and 'Lovely'. Raju's films, often created in collaboration with his late wife, B. Jaya, resonated deeply with audiences, showcasing his talent for storytelling. Throughout his career, he built strong relationships within the industry, earning respect for his professionalism and dedication. As president of the Film Critics Association, he mentored many journalists and filmmakers, leaving an enduring impact on the field. BA Raju's legacy continues to inspire young professionals, reminding us of his invaluable contributions to cinema and the richness he added to Telugu film culture.