Apple announced a major overhaul of its virtual assistant, renaming it to Siri AI and integrating enhanced artificial intelligence capabilities. This update, revealed during the Worldwide Developers Conference, marks the most significant change to Siri since its acquisition in 2010. The new Siri AI aims to compete directly with advanced AI assistants like ChatGPT by utilizing a broader range of information sources, including data from the device and the internet. Mike Rockwell, Apple's vice president of Siri engineering, highlighted that Siri AI would perform various tasks, such as searching for concert dates or planning events, with increased efficiency. Despite some consumer hesitation towards AI integration in tech products, the popularity of AI chatbot apps is evident, with several ranking high on the Apple app marketplace. Siri AI will initially be available in English on iPhones, iPads, and Macs later this year, but will not launch in the European Union or China until regulatory requirements are met. This move reflects Apple's strategic push into the AI sector, leveraging partnerships to enhance Siri's capabilities.