The Rise of Stylish Men's Swimwear in India: A New Trend for Summer
Men’s swimwear in India is having a hot boy summer
Image: The Hindu
Men's swimwear in India is evolving from a basic necessity to a fashion statement, driven by local designers and increased travel. With a market estimated at around ₹200 crore (approximately $24 million USD), swimwear styles are now focused on comfort and versatility, appealing to a more style-conscious male demographic.
- 01India's swimwear market is estimated at ₹200 crore (approximately $24 million USD), reflecting broader growth in athleisure and fitness.
- 02Homegrown brands like Erobold and House of Malabaar are redefining men's swimwear with performance-oriented designs and stylish options.
- 03Hyderabad leads in menswear sales, showcasing a shift in fashion appetite among Indian men towards bold prints and modern cuts.
- 04The collaboration between bespoke tailoring brand Sarah & Sandeep and House of Malabaar exemplifies the fusion of style and function in swimwear.
- 05Men are increasingly seeking swimwear that reflects personal style and is suitable for various occasions, from beach outings to casual dinners.
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Men's swimwear in India is undergoing a significant transformation, shifting from a utilitarian item to a fashionable wardrobe essential. The market, estimated at around ₹200 crore (approximately $24 million USD), reflects the growing trend of athleisure and fitness consumption. Designers like Sanket Shingare of Erobold and Krishna Kilachand of House of Malabaar are leading this change, offering swimwear that emphasizes comfort, style, and functionality. Popular styles include trunks, board shorts, and jammers, designed for versatility and performance. Increased travel, with over 32 million trips made by Indians in 2025, has fueled demand for stylish swimwear that caters to both leisure and personal expression. Notably, Hyderabad is emerging as a hub for men's fashion, with consumers increasingly open to experimenting with bold prints and modern cuts. Collaborations, such as that between bespoke tailoring brand Sarah & Sandeep and House of Malabaar, highlight the blending of high fashion with practical swimwear. As men seek swimwear that reflects their personal style, the category is evolving to meet the demands of a more discerning clientele.
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The growing demand for stylish swimwear reflects changing attitudes towards men's fashion in India, encouraging brands to innovate and cater to diverse consumer preferences.
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