LIV Golf Secures Future with New Trademark Filings and Team Rebranding
LIV Golf's future seemingly secured as the PIF-backed league files a new trademark
Sportskeeda
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Amid rumors of shutdown, LIV Golf, backed by the Public Investment Fund (PIF) of Saudi Arabia, has filed new trademarks and is rebranding its team Smash GC to Oklahoma GC. CEO Scott O'Neil confirmed the league will continue as planned, highlighting its growth and upcoming events.
- 01LIV Golf is rebranding Smash GC to Oklahoma GC, led by captain Talor Gooch.
- 02CEO Scott O'Neil denies shutdown rumors, emphasizing the league's growth.
- 03The new logo features a bison and the number 46, representing Oklahoma.
- 04LIV Golf has secured half a billion dollars in sponsorships and increased viewership.
- 05The rebranding will debut at LIV Golf Virginia from May 7 to 10.
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Despite facing rumors of a potential shutdown, LIV Golf, the league funded by the Public Investment Fund (PIF) of Saudi Arabia, has recently filed new trademarks and is set to rebrand its team Smash GC to Oklahoma GC. CEO Scott O'Neil has publicly refuted claims of the league's demise, asserting that LIV Golf is in its strongest position yet, with $500 million in sponsorships and a 200% increase in young female golfers in Australia. The rebranding to Oklahoma GC, captained by Oklahoma native Talor Gooch, includes a new logo featuring a bison and the number 46, symbolizing Oklahoma's statehood. This change comes ahead of the LIV Golf Virginia tournament, scheduled for May 7 to 10 at Trump National Golf Club in Washington, D.C.
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