In a significant enforcement action, the Maharashtra Food and Drug Administration (FDA) seized misbranded medicines valued at ₹73.24 lakh. The operation, directed by newly appointed FDA Commissioner Tukaram Mundhe, targeted misleading drug advertisements and involved raids across seven regions, including Mumbai and Pune. Among the seized items, products from Divya Pharmacy, associated with Baba Ramdev’s Patanjali brand, accounted for ₹51.41 lakh. The FDA confiscated various Ayurvedic medicines, such as Drushti Eye Drop and Neurogrit Gold capsules, alongside allopathic drugs worth ₹21.83 lakh, primarily in Pune. Mundhe stated that the FDA would intensify actions against regulatory violations and urged citizens to avoid self-medication based on misleading advertisements. To enhance public engagement, the FDA plans to introduce a dedicated mobile application and a toll-free helpline for reporting illegal medicine sales and advertisements.