Apple Enhances App Store Protections Ahead of Developer Conference
Apple gives update on the App Store and its key protections

Image: 9to5 Mac
Apple has released an update detailing the extensive measures it employs to protect users and developers on its App Store. With over 850 million weekly visitors, the company highlights significant achievements in fraud prevention, including blocking over $2.2 billion in fraudulent transactions and rejecting millions of problematic app submissions in 2025.
- 01Apple's App Store received over 9.1 million app submissions for review in 2025.
- 02The company blocked 28,000 illegitimate apps from pirate storefronts, including malware and gambling apps.
- 03Apple terminated 193,000 developer accounts due to fraud concerns in 2025.
- 04Over 306,000 new developers joined the App Store ecosystem during the same period.
- 05Apple successfully prevented 1.1 billion fraudulent customer account creations.
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Ahead of its annual developer conference, Apple has shared a comprehensive update on the App Store's protective measures for users and developers. The App Store, which attracts over 850 million weekly visitors across 175 storefronts, has implemented a multilayered defense strategy against malicious activities. In 2025, Apple reported preventing over $2.2 billion in potentially fraudulent transactions and rejecting more than 2 million problematic app submissions. The company also deactivated 40.4 million customer accounts for fraud and abuse, while terminating 193,000 developer accounts due to fraud concerns. Additionally, Apple welcomed over 306,000 new developers to the platform and evaluated more than 9.1 million app submissions. The company continues to enhance its defenses through a combination of expert human review and advanced machine learning technologies to combat evolving threats in the digital landscape.
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These protective measures enhance user safety and trust in the App Store, which is crucial for developers and consumers alike.
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