In response to rising gold prices and a recent customs duty hike from 6% to 15% on gold and silver, many families in India are turning to heirloom jewellery recycling. Prime Minister Narendra Modi's call for citizens to refrain from buying gold has further influenced this trend. Riyaa Agrahari, an IT professional and bride-to-be, reflects this sentiment, stating that her family is enhancing older pieces due to their higher purity compared to modern alternatives. Local jewellers, including Vishal Agrawal from Chetmani Gems and Jewels, report a notable increase in recycling requests, particularly in Tier 2 cities like Lucknow and Kanpur. They emphasize that the love for gold remains strong in these areas, even as new purchases decline. Additionally, Rajendra Agarwal of Sona Chandi Jewellers highlights the need for the government to remove GST on jewellery conversions to support the industry. As panic buying continues amid market volatility, it is clear that the trend towards recycling heirloom jewellery is gaining momentum in India.