NeoLiv, a real estate developer based in Mumbai, reported remarkable sales of ₹1,251 crore (approximately $151 million USD) within just six hours of launching its luxury plotted township, NeoLiv Golf One, in Faridabad, Haryana, India. The project spans around 47 acres and offers 285 plots ranging from 181 to 388 square yards. Prices for these plots are set at about ₹2 lakh per square yard, with total costs varying between ₹2.88 crore and ₹9.94 crore. The entire inventory was sold out on the first day, primarily due to high demand from high-net-worth individuals (HNIs), investors, and non-resident Indians (NRIs). NeoLiv plans to invest ₹500 crore in the project, which is expected to be completed by 2031. The development will be executed through a management contract with a regional partner. Mohit Malhotra, the founder and CEO of NeoLiv, noted that the operational Delhi-Mumbai Industrial Corridor has significantly boosted Faridabad's growth as a micro-market in the National Capital Region (NCR), leading to increased demand for premium plotted developments. This trend reflects a broader shift among developers towards plotted projects, which allow for quicker cash flow compared to traditional high-rise developments.