Filmmaker Karan Johar has ignited a discussion about the overwhelming influence of paid public relations (PR) in Bollywood, suggesting that the industry should allow their work to speak for itself. In an interview with The Week, he remarked that the current PR culture is excessively reliant on financial incentives, stating, "If you want to say you are looking gorgeous, you just have to pay." Johar pointed out that this trend has led to a situation where it is challenging to discern genuine audience appreciation from paid endorsements. He clarified that his critique is not aimed at specific individuals, such as young actors Janhvi Kapoor and Shanaya Kapoor, but rather at the industry as a whole. Johar believes that while publicity and marketing are essential, they should not overshadow the actual achievements of filmmakers and actors. He also mentioned his upcoming projects, including 'Chand Mera Dil' and 'Naagzilla', and hinted at the anticipated return of his talk show 'Koffee With Karan' around Diwali.