The Delhi High Court has granted an interim order to protect the personality rights of Aman Gupta, co-founder of boAt, following a lawsuit regarding unauthorized use of his name, image, and voice. Justice Tushar Rao Gedela emphasized Gupta's significant achievements and the urgent need to address the misuse of his identity, including fake endorsements and AI-generated impersonations. The court has ordered online platforms, including Meta and Google, to remove infringing content and disclose information about the alleged offenders. This ruling highlights the growing concern over personality rights in the digital age, especially regarding sexually explicit materials created without consent. The court has previously provided similar protections to various public figures, including actors and politicians, indicating a broader trend in safeguarding personality rights in India.