Prada Transforms Katz's Deli for a Unique Cultural Experience
Prada Took Over Katz’s Deli for Pastrami Sandwiches, Caviar, and Dancing
Image: Vogue
Prada's latest cultural initiative, Prada Mode, took over Katz's Deli in New York, blending fashion with culinary arts. The event featured a revamped menu by chef Sam Lawrence, a dance party with Grandmaster Flash, and discussions at The Chelsea Hotel, showcasing the intersection of fashion, art, and technology.
- 01Prada Mode, now in its 14th edition, serves as a cultural platform combining fashion, art, and technology.
- 02Katz's Deli, a historic New York establishment, was transformed for the event, featuring a special menu by Sam Lawrence.
- 03Guests included notable figures like Hunter Schafer and Grandmaster Flash, who added to the event's vibrant atmosphere.
- 04The Chelsea Hotel hosted discussions between director Nicolas Winding Refn and video game designer Hideo Kojima, highlighting cross-disciplinary collaboration.
- 05Prada Mode events will extend to various locations in New York, including installations at Prada's SoHo boutique and screenings at the Angelika Theatre.
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Prada's cultural initiative, Prada Mode, recently transformed Katz's Deli, a New York institution, for an exclusive event that combined fashion with culinary innovation. The deli, known for its pastrami sandwiches since 1888, was temporarily closed to the public and reimagined with a menu curated by Sam Lawrence of Chinatown's Bridges, featuring unique dishes like caviar on cucumbers and pastrami-spiced tomatoes. The evening attracted a host of celebrities, including Hunter Schafer and Grandmaster Flash, who energized the crowd with a dance party. Earlier in the day, discussions at The Chelsea Hotel featured director Nicolas Winding Refn and video game designer Hideo Kojima, emphasizing the collaborative spirit of the event. Prada Mode seeks to connect diverse fields such as art, cinema, and technology, and will continue throughout the weekend at various New York locations, including installations at Prada's SoHo boutique and film screenings at the Angelika Theatre.
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The event revitalizes Katz's Deli and engages the local cultural scene, attracting visitors to the Lower East Side.
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