The recent surge in air travel and the opening of new airports in Tier-II cities and metropolitan areas in India are transforming these terminals into lucrative retail hotspots. Brands like The Body Shop and DailyObjects are capitalizing on this trend, with expectations that travel retail will contribute significantly to their revenues. For instance, DailyObjects anticipates that travel retail will account for 12-15% of its offline revenue and 6-8% of overall revenue in the next two years. Retailers are focusing on high-intent consumers, with companies like Brand Concepts actively evaluating emerging airport developments to align with their premium positioning. The overall retail real estate market in India absorbed approximately 8.9 million square feet in 2025, indicating robust growth. As airports evolve into high-velocity gateways for curated retail, brands across sectors, including fashion and alcoholic beverages, are increasingly viewing travel retail as a critical part of their go-to-market strategies. For example, the tequila brand Loca Loka aims to achieve 15-20% of its revenue from travel retail, while premium spirits makers like Piccadily Agro Industries are allocating 30-35% of their marketing budget to this channel over the next two years.