The ongoing battle for sunbeds at hotels has prompted some establishments to introduce reservation apps and stricter security measures. Johnny Seifert, a self-proclaimed sunbed expert, criticizes these efforts as ineffective and 'silly,' arguing that they detract from the freedom of holiday lounging. Seifert, who wakes up at 7 AM to secure the best spots, employs tactics like leaving a towel and book on a lounger while he enjoys breakfast. Despite the introduction of apps like 'Reservato,' which allows guests to book loungers and includes countdown timers for unattended beds, Seifert believes the essence of a holiday is being lost. Guests have reported frustrations over unavailability of sunbeds, leading to legal action in some cases. Hotels are also experimenting with various strategies to manage sunbed hogging, including staff removal of unattended items and assigning specific loungers to guests for their entire stay. As the summer season approaches, it remains to be seen whether these measures will effectively quell the sunbed wars or simply escalate the competition among holidaymakers.