Ford and Carhartt Collaborate to Support American Workers with New Truck Initiative
Ford, Carhartt double down on American workers with new truck, small business push
Fox Business
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Ford Motor Company and Carhartt have partnered to promote the 'essential economy' by launching a co-developed Ford Super Duty Carhartt truck. This initiative aims to support American workers in sectors like construction and manufacturing, alongside small business assistance and local investments in Detroit.
- 01Ford and Carhartt unveil a new co-developed Super Duty truck for essential workers.
- 02The partnership emphasizes support for the 'essential economy' including construction and manufacturing.
- 03Ford introduces a program offering employee pricing to commercial customers.
- 04Investment in local initiatives like the Detroit ToolBank to aid community efforts.
- 05The initiative aligns with Ford's 'American Value. For American Values' campaign.
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Ford Motor Company and Carhartt have announced a significant collaboration aimed at supporting American workers in what they term the 'essential economy,' which encompasses sectors such as construction, manufacturing, and public services. The centerpiece of this partnership is the new Ford Super Duty Carhartt truck, designed specifically for the essential workers both brands have served for generations. Alicia Boler Davis, president of Ford Pro, highlighted the truck's durability and connection to the Carhartt brand. In addition to the truck, Ford is launching a program called 'From Our Business to Yours,' which extends employee pricing to commercial customers, making it easier for small businesses to access Ford vehicles. The companies are also investing in local initiatives, including support for the Detroit ToolBank, a nonprofit that provides tools to local organizations. This initiative coincides with Ford's broader 'American Value. For American Values' campaign, which aims to reinforce the company's commitment to American values through tangible actions.
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This initiative will provide essential workers and small businesses in Detroit with better access to reliable vehicles and tools, fostering economic growth and community support.
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