Ford Motor Company and Carhartt have announced a significant collaboration aimed at supporting American workers in what they term the 'essential economy,' which encompasses sectors such as construction, manufacturing, and public services. The centerpiece of this partnership is the new Ford Super Duty Carhartt truck, designed specifically for the essential workers both brands have served for generations. Alicia Boler Davis, president of Ford Pro, highlighted the truck's durability and connection to the Carhartt brand. In addition to the truck, Ford is launching a program called 'From Our Business to Yours,' which extends employee pricing to commercial customers, making it easier for small businesses to access Ford vehicles. The companies are also investing in local initiatives, including support for the Detroit ToolBank, a nonprofit that provides tools to local organizations. This initiative coincides with Ford's broader 'American Value. For American Values' campaign, which aims to reinforce the company's commitment to American values through tangible actions.