Maxwell Jacob Friedman (MJF) recently faced a significant setback after losing the AEW World Championship to Darby Allin, who defeated him in a dramatic match. Following the loss, MJF denied defamation claims made by Allin, who suggested MJF had undergone hair restoration surgery. Meanwhile, Mercedes Moné, who has been absent from AEW programming since losing the TBS Championship, shared a cryptic message on Twitter that hints at a possible transformation for her character. In another development, Athena, the current ROH Women's World Champion, has been in the spotlight for her new look and is preparing to defend her title at the ROH Supercard of Honor event. However, AEW President Tony Khan is facing challenges as viewership numbers for Dynamite continue to decline, with the latest episode averaging 590,000 viewers, down from 710,000 earlier in the month. Despite this, the show did see a slight improvement in the key 18-49 demographic, achieving a rating of 0.10.