Couple Compares Grocery Costs: Blinkit vs Supermarket Spending
Blinkit vs supermarket prices: Couple compares monthly grocery bill after spending ₹20,000 on app
Hindustan Times
Image: Hindustan Times
A couple compared their monthly grocery expenses using Blinkit and a local supermarket, spending ₹20,000 on Blinkit. They found only a ₹1,000 difference in total costs, attributing higher spending to impulse purchases rather than product pricing.
- 01The couple spent ₹20,000 on Blinkit over a month.
- 02Their supermarket total for the same items was ₹6,623.
- 03The price difference between Blinkit and the supermarket was only ₹1,000.
- 04Impulse buying and delivery fees contributed to higher spending on Blinkit.
- 05Social media users shared mixed experiences regarding quick commerce app pricing.
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A couple recently conducted a price comparison between the quick commerce app Blinkit and a local supermarket after spending ₹20,000 on groceries through the app. They documented their findings in a viral Instagram video. Upon shopping at a supermarket, they spent ₹6,623 for the same items, discovering that the price difference was only ₹1,000. They concluded that the issue was not the pricing of products on Blinkit, but rather the tendency to make last-minute orders and impulse purchases, which often included additional items and delivery fees. This insight sparked discussions on social media, with users sharing varied experiences. Some noted that they avoid Blinkit due to impulse buying, while others found that quick commerce apps sometimes offer competitive prices compared to local shops.
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The findings may influence consumer behavior regarding grocery shopping choices between quick commerce apps and traditional supermarkets.
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