A couple recently conducted a price comparison between the quick commerce app Blinkit and a local supermarket after spending ₹20,000 on groceries through the app. They documented their findings in a viral Instagram video. Upon shopping at a supermarket, they spent ₹6,623 for the same items, discovering that the price difference was only ₹1,000. They concluded that the issue was not the pricing of products on Blinkit, but rather the tendency to make last-minute orders and impulse purchases, which often included additional items and delivery fees. This insight sparked discussions on social media, with users sharing varied experiences. Some noted that they avoid Blinkit due to impulse buying, while others found that quick commerce apps sometimes offer competitive prices compared to local shops.