The Open Network Rebrands Toncoin to Gram, Boosting Token Value by 15%
Altcoin News: TON Jumps 15% as The Open Network Plans to Rebrand Toncoin Back to Its Original Name — Gram

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The Open Network is renaming its cryptocurrency Toncoin back to its original name, Gram, leading to a 15% price surge. This rebranding is part of a broader strategy to enhance the token's identity and user adoption, following significant infrastructure upgrades.
- 01The rebranding to Gram is a revival of the token's original identity from the 2018 whitepaper.
- 02The transition requires no token swap, ensuring all balances and addresses remain unchanged.
- 03Approximately 80% of community votes supported the rebranding proposal.
- 04The rebrand is part of the 'Make TON Great Again' roadmap, which aims to enhance user experience within Telegram.
- 05Despite the recent surge, the token is still down 75% from its all-time high of $8.25 in June 2024.
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The Open Network has announced plans to rename its cryptocurrency Toncoin back to its original name, Gram, which was first introduced in the 2018 whitepaper. This decision has resulted in a 15% increase in the token's price, rising from approximately $1.95 to over $2.25, although it has since stabilized around $2.07. Pavel Durov, founder of Telegram and TON, stated that this change symbolizes a return to the project's roots. The rebranding is part of a broader strategy known as the 'Make TON Great Again' roadmap, which aims to improve the infrastructure and user experience within Telegram, ultimately targeting a seamless Web3 super app for its billion users. Importantly, the transition does not require a token swap, ensuring that all existing balances and addresses remain intact. Despite the positive market response, Gram is still approximately 75% below its all-time high of $8.25 recorded in June 2024.
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The rebranding could enhance user engagement and adoption of the Gram token within Telegram's ecosystem.
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