On May 12, 2023, Calbee, a well-known Japanese snack brand, announced a temporary change in its packaging from vibrant colors to a stark black-and-white design. This decision stems from the rising costs of raw materials, particularly ink and plastics, which are heavily influenced by crude oil prices. Crude oil is essential for producing naphtha, a key ingredient in these materials. The ongoing geopolitical tensions, especially the conflict in Iran, have disrupted oil exports through the Strait of Hormuz, a critical passage for global oil supply. As a result, prices have surged, prompting companies like Calbee to adapt their packaging strategies. Dennis Lim, an equities manager, noted that the color red is often used in food packaging to stimulate hunger, and the shift to monochrome could signify deeper challenges ahead. The implications of this change extend beyond Calbee, as other brands may follow suit, either out of necessity or as a form of protest against the ongoing conflicts impacting oil supplies. This situation raises questions about product quality and consumer perceptions in a rapidly evolving market.