UltraTech Cement Wins Trademark Case Against Shiv Cement Co.
UltraTech wins trademark battle; Bombay High Court bars ‘Ultra’-branded rival cement
The Economic Times
Image: The Economic Times
The Bombay High Court has issued a permanent injunction against Shiv Cement Co. for using similar trademarks like ‘UltraPlus’ and ‘UltraHiTouch’, which infringed on UltraTech Cement Ltd's brand. The court ordered Shiv Cement to pay ₹50 lakh (approximately $60,000 USD) in compensation and ₹16.48 lakh (about $20,000 USD) in legal fees.
- 01The Bombay High Court ruled in favor of UltraTech Cement, prohibiting Shiv Cement Co. from using similar trademarks.
- 02Shiv Cement Co. was ordered to pay ₹50 lakh in compensation and ₹16.48 lakh in legal fees.
- 03The case highlights the importance of trademark protection in preventing consumer confusion.
- 04UltraTech Cement, part of the Aditya Birla Group, has a capacity of 205.5 million tonnes per annum.
- 05The dispute dates back to 2012, with over 1,100 infringing cement bags seized in 2016.
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In a significant ruling, the Bombay High Court has granted a permanent injunction to UltraTech Cement Ltd, the world's largest cement company outside China, against Shiv Cement Co. The court found that Shiv Cement's use of trademarks like ‘UltraPlus’ and ‘UltraHiTouch’ was deceptively similar to UltraTech's brand, leading to potential consumer confusion. Justice Arif S. Doctor emphasized that the similarities were not coincidental, noting that both companies deal in cement. As a result, Shiv Cement has been ordered to pay ₹50 lakh (approximately $60,000 USD) in compensation and ₹16.48 lakh (around $20,000 USD) in legal fees. This case, which began in 2012, underscores the significance of protecting intellectual property rights to prevent misleading representations in the market. UltraTech, part of the Aditya Birla Group, boasts a consolidated capacity of 205.5 million tonnes per annum (MTPA) of grey cement.
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This ruling protects consumers from potential confusion over cement quality and brand integrity, ensuring that they receive products that meet safety and quality standards.
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