The recent increase in milk prices by the Gujarat Cooperative Milk Marketing Federation, which owns Amul, has raised concerns among tea vendors in Ahmedabad, Gujarat. The price of T special milk, used for making tea, has risen by ₹3 per litre, while regular milk prices increased by ₹2 per litre. Vendors like Mohanbhai, who runs a tea stall in Ramdevnagar, report that their monthly milk costs have risen by ₹35-40, making it difficult to maintain their current pricing of ₹10 per cup. Many vendors fear that raising prices further could alienate their customers, especially as business has already slowed down due to the heat. In popular tea stalls, some have increased prices by ₹5, but others resist changes to avoid losing loyal clientele. Customers, particularly students and those from modest backgrounds, express concern about affordability, although many remain committed to their daily tea ritual. Despite the price hikes, tea consumption in Ahmedabad appears resilient, with locals emphasizing their addiction to tea. The tea culture in the city seems unlikely to diminish, even amid rising costs.