In their weekly grocery shopping, a shopper typically opts for Tesco or Sainsbury’s due to convenience and pricing. However, they have developed a strong preference for M&S’s fabric conditioner, particularly the Violet Leaf and Orchid scent. This product stands out due to its motion-activated fragrance technology and biodegradable ingredients, which promise long-lasting freshness for up to eight weeks. Priced around £3.50 for a 1.5L bottle, it offers approximately 50 washes, making the cost seem justified despite being on the higher side. The shopper has noted that while the conditioner can be tricky to pour, its delightful scent lingers on clothing, even when dried indoors, unlike other brands. They also mention that M&S offers additional scents like jasmine and chamomile, and sandalwood and rose, which have received positive reviews on social media platforms like TikTok. Users have expressed their satisfaction with M&S cleaning and laundry products, reinforcing the shopper's choice to invest in this specific fabric conditioner.