In a recent interview, Meghan Markle (the Duchess of Sussex) discussed her lifestyle brand, As Ever, and hinted at plans to branch into beauty and fashion. This statement ignited a wave of criticism on X (formerly Twitter), with users questioning her fashion credibility and self-awareness. One user mockingly asked, “Who exactly told her that lie?” while others criticized her style choices, describing them as ill-fitting and outdated. However, contrary to the backlash, fashion reports highlight the 'Meghan effect,' where her outfits sell out quickly due to her fanbase. Markle is also known for supporting female-owned brands like Cesta Collective. Despite the negative comments, former BBC royal correspondent Jennie Bond suggested that Markle's persona may be a crucial asset for her brand's success, as public interest in her often surpasses that in her business ventures. The discourse surrounding her fashion aspirations illustrates a divide between public perception and documented consumer behavior.