Shashi Tharoor, a prominent Congress leader, has approached the Delhi High Court to seek protection for his personality rights against unauthorized use of his name, image, voice, and likeness. The case is set to be heard by Justice Mini Pushkarna. This legal action highlights a broader issue faced by public figures in India, including notable personalities like Arvind Kejriwal, Amitabh Bachchan, and Rajinikanth, who have raised concerns about fake endorsements and the misuse of their identities. The rise of artificial intelligence and deepfake technology has intensified fears of identity theft and unauthorized representation. Personality rights allow individuals to control the commercial and public use of their identity and personal attributes, which include their name, photograph, voice, and likeness. Although India lacks specific legislation on personality rights, courts have recognized these protections through existing privacy, publicity, and intellectual property laws. Increasingly, Indian courts view personality rights as integral to the fundamental right to privacy and dignity under Article 21 of the Constitution, especially in cases involving digital impersonation and AI-generated content.