Ranjit Bindra on the Evolution of Experiential Luxury in India's Hospitality Sector
Exclusive - 'Luxury today is about emotion and not excess,' Ranjit Bindra, Founder, Bastian Hospitality on why India’s hospitality industry is entering its most experiential era

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Ranjit Bindra, Founder of Bastian Hospitality, discusses the transformation in India's hospitality industry, emphasizing the shift from service-centric models to experience-led offerings. He highlights the importance of emotional engagement and integrated lifestyle ecosystems, exemplified by the new Maison Twenty-Seven near Ahmedabad Airport, which aims to blend hospitality, wellness, and community.
- 01Ranjit Bindra emphasizes that luxury in hospitality has shifted from exclusivity to meaningful experiences.
- 02Maison Twenty-Seven is designed as an immersive lifestyle destination rather than a traditional hotel.
- 03Today's consumers seek spaces that integrate dining, wellness, and leisure, reflecting their multifaceted lifestyles.
- 04The evolution of airports into lifestyle hubs presents new opportunities for hospitality ventures.
- 05Successful hospitality brands will focus on creating emotional connections and lasting memories for their guests.
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Ranjit Bindra, the Founder of Bastian Hospitality, observes a significant shift in India's hospitality sector, moving from a service-centric approach to one focused on immersive experiences. As consumers become more globally aware and aspirational, they seek emotional engagement and integrated lifestyle ecosystems. Bindra's latest project, Maison Twenty-Seven, located near Ahmedabad Airport, exemplifies this trend by combining hospitality, wellness, and community in a single destination. He notes that modern luxury is no longer about exclusivity but about meaningful experiences that resonate with consumers' lifestyles. Bindra highlights the importance of design, storytelling, and cultural relevance in creating memorable spaces. With the rise of regional cities and transit hubs, he believes that the future of hospitality will be defined by brands that foster emotional connections and provide thoughtful, culturally relevant experiences. As Bastian Hospitality celebrates its 10th anniversary, Bindra envisions a future where integrated lifestyle destinations become the norm in India's premium hospitality landscape.
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The launch of Maison Twenty-Seven is expected to enhance the hospitality landscape in Ahmedabad, catering to both travelers and local residents.
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