Caroline Dai, the founder and CEO of TofuGo Snacks, launched her innovative high-protein tofu snack brand in March 2026 after leaving her job at Deloitte. Inspired by the traditional Sichuan-style dougan, Dai aimed to fill a gap in the North American snack market, which largely features sweet and processed protein options. TofuGo quickly gained traction, achieving $20,000 in monthly revenue and is projected to reach $1 million in annual sales. Dai faced initial challenges, including sourcing manufacturers and educating consumers about the savory tofu snack concept. She credits her participation in the League of Innovators startup accelerator and connections with other founders as vital resources in her entrepreneurial journey. The brand's success has been bolstered by its viral social media presence, which helped establish a strong customer base and encouraged repeat purchases. Dai emphasizes the importance of speed in product launch and the need for clear messaging to educate consumers unfamiliar with tofu as a high-protein option. As TofuGo continues to grow, Dai remains committed to solving consumer problems while creating a culturally meaningful brand.