TofuGo: How a Savory Snack Startup Aims for $1 Million in Revenue
Her Protein-Packed Business Went Viral and Made $20K in 1 Month. Now It’s On Track For $1M This Year: ‘It’s Pretty Nonstop’

Image: Entrepreneur
Caroline Dai, founder of TofuGo Snacks, launched her high-protein tofu snack brand in March 2026, inspired by traditional Sichuan-style dougan. After going viral on social media, TofuGo achieved $20,000 in monthly revenue and is projected to reach $1 million in annual sales, highlighting the demand for savory protein snacks in North America.
- 01TofuGo quickly reached $5,000 in weekly sales shortly after its launch.
- 02Dai's background in strategy and finance helped shape her business approach.
- 03The brand focuses on educating consumers about tofu as a savory snack.
- 04Dai emphasizes the importance of speed and customer feedback in product development.
- 05TofuGo's growth is supported by strong repeat purchase behavior and word-of-mouth.
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Caroline Dai, the founder and CEO of TofuGo Snacks, launched her innovative high-protein tofu snack brand in March 2026 after leaving her job at Deloitte. Inspired by the traditional Sichuan-style dougan, Dai aimed to fill a gap in the North American snack market, which largely features sweet and processed protein options. TofuGo quickly gained traction, achieving $20,000 in monthly revenue and is projected to reach $1 million in annual sales. Dai faced initial challenges, including sourcing manufacturers and educating consumers about the savory tofu snack concept. She credits her participation in the League of Innovators startup accelerator and connections with other founders as vital resources in her entrepreneurial journey. The brand's success has been bolstered by its viral social media presence, which helped establish a strong customer base and encouraged repeat purchases. Dai emphasizes the importance of speed in product launch and the need for clear messaging to educate consumers unfamiliar with tofu as a high-protein option. As TofuGo continues to grow, Dai remains committed to solving consumer problems while creating a culturally meaningful brand.
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TofuGo's success showcases the growing demand for innovative, healthy snack options in North America, potentially influencing consumer choices and market trends.
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