Prashant Kirad, an educator and content creator, highlights that 90% of content is overlooked because it relies on information rather than storytelling. In a post on LinkedIn, he explains that people share content that evokes emotions rather than mere facts. Kirad illustrates this with a personal anecdote about his video views, emphasizing that authenticity and emotional connection are vital for engagement. He argues that successful creators should prioritize storytelling, as it resonates more deeply with audiences. Instead of overwhelming viewers with information, creators should focus on conveying feelings, making their content relatable. Kirad concludes with a powerful message: rather than asking what to say, creators should consider what they want their audience to feel. This approach fosters deeper connections and encourages sharing and returning to the content.