May 2023 Rising Actor Brand Reputation Rankings Revealed
May Rising Actor Brand Reputation Rankings Announced

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The Korean Business Research Institute has released the May 2023 brand reputation rankings for rising actors, with Park Ji Hoon leading the list. The rankings are based on media coverage, consumer participation, and community awareness from April 25 to May 25.
- 01Park Ji Hoon achieved the highest brand reputation index of 3,255,799.
- 02Byeon Woo Seok and Park Bo Young secured the second and third positions with scores of 2,896,650 and 2,433,388, respectively.
- 03Go Youn Jung saw a 23.10% increase in her brand reputation index, reaching 2,395,046.
- 04Kim Go Eun's score rose by 29.01%, landing her in fifth place with 2,393,006.
- 05The rankings reflect data collected from April 25 to May 25, indicating trends in actor popularity.
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The Korean Business Research Institute has announced the May 2023 brand reputation rankings for rising actors, showcasing the popularity and public perception of emerging talents in the entertainment industry. Leading the rankings is Park Ji Hoon, who achieved a brand reputation index of 3,255,799. Following him is Byeon Woo Seok in second place with a score of 2,896,650, and Park Bo Young in third with 2,433,388. Notably, Go Youn Jung jumped to fourth place after a significant 23.10% increase in her index, bringing her total to 2,395,046. Close behind is Kim Go Eun, who also saw a remarkable rise of 29.01%, ending with a score of 2,393,006. The rankings were derived from an analysis of media coverage, consumer participation, interaction, and community awareness indexes, based on data collected between April 25 and May 25. This monthly assessment highlights the dynamic nature of actor popularity and public engagement in the Korean entertainment landscape.
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