The Korean Business Research Institute has announced the May 2023 brand reputation rankings for rising actors, showcasing the popularity and public perception of emerging talents in the entertainment industry. Leading the rankings is Park Ji Hoon, who achieved a brand reputation index of 3,255,799. Following him is Byeon Woo Seok in second place with a score of 2,896,650, and Park Bo Young in third with 2,433,388. Notably, Go Youn Jung jumped to fourth place after a significant 23.10% increase in her index, bringing her total to 2,395,046. Close behind is Kim Go Eun, who also saw a remarkable rise of 29.01%, ending with a score of 2,393,006. The rankings were derived from an analysis of media coverage, consumer participation, interaction, and community awareness indexes, based on data collected between April 25 and May 25. This monthly assessment highlights the dynamic nature of actor popularity and public engagement in the Korean entertainment landscape.