A survey of 2,000 adults reveals that 50% of Gen Z individuals aged 18 to 29 have initiated their own businesses, marking the highest percentage among any generation. The primary motivation for these young entrepreneurs is the flexibility that comes with being their own boss, while 18% are driven by the pursuit of a dream and 12% wish to contribute positively to the planet. In contrast, only 29% of Baby Boomers and 26% of Generation X have ventured into entrepreneurship. The study, commissioned by AXA UK as part of its annual AXA Startup Angel competition, aims to support budding entrepreneurs by offering £25,000 and mentorship. The research also indicates that 17% of young entrepreneurs consult AI before seeking advice from friends, and 35% would prefer to start a business with a relative or friend. The average expenditure in the first year of business is reported at £14,877, with Millennials spending the most at £17,210. AXA's campaign highlights that successful businesses can originate from anywhere, including informal settings like a kitchen table.