Apple Inc. announced the appointment of John Ternus as its new CEO, effective September, succeeding Tim Cook. Ternus, who has been with Apple for 25 years and served as the hardware chief, is expected to bring a more decisive leadership style reminiscent of co-founder Steve Jobs. As he takes the helm, Ternus faces the challenge of maintaining Apple's legacy while driving innovation, particularly in artificial intelligence (AI) and new product categories. Analysts stress the need for Ternus to avoid incremental changes and instead make bold decisions to ensure Apple's competitiveness in the evolving tech landscape. Under his leadership, Apple aims to expand into AI-powered smart home products and wearable devices, although progress in these areas has been slow. Ternus's ability to execute and innovate will be critical as Apple prepares for the launch of its first foldable iPhone and an overhaul of its Siri voice assistant. The transition is seen as pivotal for the company's future direction, with Ternus expected to centralize decision-making and steer Apple toward a new era of growth.