Primm, Nevada, Revives with New Partnership to Save Casino Resorts
Primm is a spooky shell of its former self. But the gambling oasis may have found a savior

Image: Los Angeles Times
Primm, Nevada, is set to revive its struggling casino industry through a partnership between the Primm family and Terrible’s, owned by the Herbst family. This collaboration aims to preserve jobs and reinvigorate tourism as Primm faces closure and job losses due to previous management's failures.
- 01Terrible’s will operate the three casino resorts in Primm, taking over from Affinity Gaming.
- 02More than 300 employees were set to be laid off due to the closure of Primm Valley Casino Resorts.
- 03The Primm family aims to retain all terminated workers under the new management.
- 04Cory Clemetson, president of Primm South Real Estate Co., emphasizes the shared vision with Terrible’s for revitalizing Primm.
- 05The partnership is expected to create new growth opportunities and enhance tourism in the area.
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Primm, Nevada, once a bustling gambling destination, is on the brink of revival as the Primm family partners with Terrible’s, a Las Vegas-based company owned by the Herbst family. This collaboration comes just a month before the planned closure of the Primm Valley Casino Resorts, which would have resulted in over 300 job losses. Cory Clemetson, president of Primm South Real Estate Co. and grandson of the town's founder, expressed optimism about the partnership, stating that Terrible’s shares the same vision for revitalizing the area. Tim Herbst, president of Terrible’s, highlighted their commitment to preserving Primm's legacy while fostering new opportunities for growth and tourism. The transition follows Affinity Gaming's struggles, which led to the closure of the last operational resort in Primm. The new management aims to retain the workforce affected by the layoffs and is in the process of reacquiring a gaming license for the area. Both families believe that Primm's best days are still ahead, drawing parallels to other successful ventures in the region.
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The partnership aims to save over 300 jobs and reinvigorate tourism in Primm.
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