Ryan Smith, co-owner of the Utah Mammoth, is taking a unique approach to attract fans during the intense NHL playoff rivalry between the Mammoth and the Vegas Golden Knights. He announced a jersey swap event on social media, inviting Golden Knights supporters in Utah to trade their official jerseys for a brand-new Mammoth jersey. The event is set for April 22, 2026, at noon at the Delta Center in Salt Lake City, where fans can exchange their Golden Knights sweaters for blank Mammoth jerseys, which they can customize later for a fee. This initiative aims to convert Golden Knights fans into Mammoth supporters as the teams face off in a tied playoff series. Smith's entertainment group has previously organized similar events, such as a jersey swap for the Utah Jazz's rebranding. The Mammoth and Golden Knights are currently tied 1-1 in their best-of-seven playoff series, making the timing of this offer particularly strategic.