Ekta Kapoor Ventures into Luxury Jewellery with Ekatra Jewels Investment
Ekta Kapoor enters luxury jewellery sector, invests in Ekatra Jewels
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Ekta Kapoor has invested in Ekatra Jewels, a women-led luxury jewellery brand in India. This partnership aims to modernize the fine jewellery market by offering stylish, everyday pieces made from IGI-certified lab-grown diamonds. The brand also launched the 'Oh My Gold' collection, emphasizing practicality and comfort.
- 01Ekta Kapoor's investment aims to strengthen Ekatra Jewels' position in India's fine jewellery market.
- 02Ekatra Jewels focuses on contemporary designs and technology, offering IGI-certified lab-grown diamonds.
- 03The brand's new collection, 'Oh My Gold,' utilizes proprietary hollow-construction technology for lighter jewellery.
- 04Ekatra Jewels aims to create everyday luxury pieces that resonate with modern women.
- 05The brand was co-founded by notable figures including Pavitra Gandhi, Vasuki Punj, and Sussanne Khan.
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Ekta Kapoor has entered the luxury jewellery sector by investing in Ekatra Jewels, a women-led brand that aims to redefine fine jewellery in India. This collaboration seeks to merge Kapoor's cultural influence with Ekatra's commitment to contemporary design and sustainable practices. Ekatra Jewels specializes in IGI-certified lab-grown diamonds, including the unique Type II-A diamonds known for their purity. The brand recently launched its 'Oh My Gold' collection, co-created with designer Sussanne Khan, which features jewellery made using innovative hollow-construction technology, making the pieces lighter and more comfortable for everyday wear. Kapoor emphasized that jewellery should accompany women in all aspects of their lives, from work to self-expression. The partnership positions Ekatra Jewels as a fresh voice in the luxury market, appealing to a new generation of consumers who value style, wearability, and meaningful design.
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Ekatra Jewels aims to reshape the luxury jewellery market in India, making fine jewellery more accessible and relevant to modern consumers.
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