The Birth of the Walkman: How a Sony Engineer Revolutionized Personal Music
In 1979, a Sony engineer named Nobutoshi Kihara built the first Walkman prototype in four days because his boss Masaru Ibuka wanted to listen to opera on long flights, and the team launched it with no advertising budget, no headphone jack standard, and an internal forecast of 5,000 units a month that the device beat in its first fortnight.

Image: Maketecheasier
In 1979, Sony engineer Nobutoshi Kihara created the first Walkman prototype in four days at the request of co-founder Masaru Ibuka, who wanted a portable device for listening to opera. Launched with minimal marketing, the Walkman quickly exceeded sales expectations, redefining how people experienced music in public.
- 01Nobutoshi Kihara built the first Walkman prototype in just four days, responding to Masaru Ibuka's need for a portable music device.
- 02The TPS-L2 Walkman was launched in Japan on July 1, 1979, priced at ¥33,000 (approximately $300 USD).
- 03Sony's internal sales forecast was 5,000 units per month, but the Walkman sold 30,000 units in its first two months.
- 04The Walkman introduced the concept of private music listening in public spaces, leading to the term 'Walkman effect' in academic discussions.
- 05By 1986, 'Walkman' was recognized as a common noun in the Oxford English Dictionary, reflecting its cultural impact.
Advertisement
In-Article Ad
In February 1979, Sony co-founder Masaru Ibuka approached engineer Nobutoshi Kihara with a request for a portable device to listen to opera during long flights. Kihara quickly built a prototype, the TPS-L2, by modifying an existing Sony recorder, resulting in a lightweight device designed for headphone use. Launched on July 1, 1979, in Japan for ¥33,000 (about $300 USD), the Walkman faced skepticism from Sony's marketing team, who doubted the viability of a non-recording cassette player. Despite this, the Walkman exceeded initial sales expectations, selling 30,000 units in just two months. Its design, which included two headphone jacks, was aimed at encouraging shared listening, though it ultimately popularized solitary music experiences. The Walkman revolutionized how people consumed music in public, leading to the term 'Walkman effect' to describe the personal acoustic space it created. By 1986, the name had entered the Oxford English Dictionary, signifying its cultural significance. Over the next decade, Sony sold 50 million units, paving the way for future portable music devices like the Discman and iPod.
Advertisement
In-Article Ad
The Walkman changed how people listen to music in public, creating a new cultural norm.
Advertisement
In-Article Ad
Reader Poll
What was your first experience with portable music devices?
Connecting to poll...
More about Sony Corporation
Read the original article
Visit the source for the complete story.





