Yana Peel, who serves as the president of arts, culture, and heritage for Chanel, is pivotal in shaping the brand's engagement with the art world. With a finance background from Goldman Sachs, Peel transitioned into the arts, cofounding the Outset Contemporary Art Fund and leading the Serpentine Galleries from 2016 to 2019. Since joining Chanel in March 2020, she has initiated projects like the Chanel Connects podcast, which connects artists and audiences, particularly during the pandemic. Peel emphasizes the importance of accessibility in art, evident in initiatives such as The Window, a digital installation at Chanel's headquarters in London, and public art screenings in New York. Unlike other luxury brands, Chanel collaborates with established institutions, such as the National Portrait Gallery in London, to enhance women's representation in art. Peel's work is not commercially driven; she aims to support artists in creating authentic art rather than fashion pieces. The Chanel Next Prize recognizes contemporary artists, while the Chanel Center for Artists and Technology at CalArts provides digital resources for students. Additionally, Peel oversees the restoration of heritage sites like La Pausa, Gabrielle Chanel's former home, ensuring it reflects the spirit of its founder and the artists who once gathered there.